Spa Strategies: Q&A with Avenue Skin Care
Posted On May 8, 2014
Part two from my trip to Avenue Skin Care! In this quick Q&A, Medical Skin Care Specialist Erica Savoie tells me about their top treatments, marketing strategy and tools for attracting clients!
By: Jodee Cave
Q: When was Avenue Skin Care established?
A: About 2 years ago, but Susan Shirriff (Medical Skin Care Specialist and Business Owner) has been in the industry for about 20 years. She began working with a plastic surgeon and then branched out to form Avenue Skin Care.
Q: Would you classify yourself as a medi spa?
A: Very much so! We are all about results and finding the right tools to help our clients with their skin issues.
Q: What is your most popular treatment at the moment?
A: IPL laser treatment. We use Forever Young BroadBand Lighting (BBL). It’s amazing! It actually changes the way your cells grow. It’s great for many different skin issues like brown spots, redness, broken capillaries and it also boosts collagen production and tightens skin.
Q: What age are the clients who choose this treatment?
A: I would say about the 30+ age range, but it really depends on the client and the skin issue.
Q: How does the procedure work?
A: The laser uses heat and radio frequency technology to stimulate trauma in the skin, which then helps to rebuild collagen and elastin.
Q: What tools do you find most effective when promoting Avenue Skin Care to potential clients?
A: We get the majority of our clients from referrals believe it or not. Word of mouth is a very powerful tool!
Q: Do you do any other forms of marketing?
A: Well, we just had an open house this week and that was fantastic! We had demos, skin analysis for education and product recommendation. It was very successful.
Q: Do you do any social networking or e-marketing?
A: We do monthly e-newsletters and send out e-blasts. We also do special offers and monthly promos to help boost interest in new procedures for new seasons. For spring, we may promote the Oxygen face masks. We also like to do video tours and tutorials to showcase the office and bring it to the clients, rather than waiting for them to come in and see it themselves.