Shel Pink

Shel Pink is a woman on a mission and as a serial entrepreneur, is making her mark in lots of places from a stint at Motown to clothing brand LOBA, to the spa industry. In 2004, she founded and launched SpaRitual. The company is committed to creating multi-purpose eco-friendly products and packaging using vegan ingredients from around the world that are specially sourced, certified organic and fair trade.

Most recently, Pink launched her blog, slowbeauty.com as a platform for her vision of a new movement, identifying self-care through the nurturing of both the self and the planet. The seven tenets of Slow Beauty include Spa Tradition, Mindful Consumption, Rituals, Renewal, Meditation, Self-Expression and Nourished Mind.


Pink was in Canada recently for the first time – a large market for SpaRitual – meeting with media and distributors. Spa Inc. caught up with her.

What's your favourite way to relax?

My favourite way to relax is to meditate, go to the spa, and read.

Where do you find inspiration?

I find my inspiration mostly through the arts and travel. Traveling around the world opens you up to the treasures of different cultures.

If you weren't a business owner, what would you be doing?

I would be writing.

What is your motto?

Right now it is: Life is a roller coaster ride. You just have to throw your hands up in the air, scream, and enjoy the ride.

What I love about this business is...

The people. They are passionate, authentic, and committed to helping people be well.



by Theresa Rogers | Issue: Fall 2013