How can spa operators perk up their client loyalty through retail programs? We asked five experts.
The ultimate winning combination
Today, with the increasing use of medical or surgical rejuvenation techniques, aestheticians play a prominent role, providing sound advice daily to clients. With options such as peels, use of photo technologies (lasers, IPL, etc.), filler injections, and facelifts, aestheticians’ expertise and tools can make such a difference that they should be considered a “necessary step” for every person wishing to positively transform the appearance of their skin.
In general, the benefits of visiting an aesthetician during the course of medical or surgical rejuvenation treatments are numerous, the most important being the optimization of results.
Through continuing education programs, aestheticians constantly update their knowledge about different rejuvenation techniques. They are perfectly suited to provide care programs that integrate professional treatments and at-home programs to prepare the skin to maximize its recovery, and achieve optimal results. Their services promote and protect clients’ investment in treatments.
Photo technologies at the spa
Today, aestheticians themselves can now offer rejuvenation techniques that are very precise, non-surgical, and very similar to medical techniques, offering excellent visible results quickly. These techniques mainly belong to the family of photo technologies. Safe and non-invasive, they include intense pulse light, also called flash lamp, lasers, and light-emitting diodes (LED). Some spas are also equipped with radio-frequency devices.
Aestheticians that offer this type of service receive continuous training on the techniques and practices on a regular basis.
From a scientific point of view, several objective and rigorous studies demonstrate the synergy of photo technology techniques with combined professional and at-home care techniques.
Through the combination of these technologies with products for proper care, aestheticians offer effective solutions for the following skin problems:
- Wrinkles, sagging skin: improved tone and texture of the skin
- Certain vascular disorders: decreased redness
- Certain pigmentation disorders: decrease in the intensity of non-pathological spots, clear complexion
These solutions are tailored to clients’ needs and expectations. Not only are they customized solutions, but they are specifically tailored to lifestyle and budget.
If a client is thinking about cosmetic treatment, be it medical or surgical, her best bet is to talk to an aesthetician, an ally for the beauty and youthfulness of her skin!
Photo technology options provide safe and non-invasive solutions for skin rejuvenation:
Lasers: There are several types of lasers. The laser is an intense source of pure light. When laser light contacts the skin, a specific target in the skin absorbs the “colour“ of the laser light (melanin, hemoglobin, or collagen). The absorbed light is transformed into energy that alters or destroys the targeted tissue.
IPL: Photo technology using a flash lamp which covers a wide spectrum of wavelengths – from 400 to 1,400 nanometres. Similar to lasers, adhering to the principle of selective heating, it targets melanin, hemoglobin, or water in the dermis.
Biostimulation by LEDs: a “cold“ light compared to the characteristic hot light emitted by lasers. LEDs emit in the colours of the rainbow (red, yellow, blue, green, purple). The colours used most in healing and for anti-aging effects are red and yellow. Blue is used against acne and dermatoses. These lights are used to calm inflammation, improve healing, erase stretch marks, and stimulate fibroblasts in collagen production.