Here are five non-negotiable strategies to adapt and evolve in the new economy.
Spa owners are rising to the challenge as they reopen, and rethink, during COVID-19.
How the spa and wellness industry is transforming.
To return to a position of strength after the concerns over COVID-19 are subdued, your choices right now will dictate your level of success.
As government guidelines required immediate shutdowns, the spa industry was suddenly thrown into uncharted territory. Here are the steps they’re taking to survive.
How the industry is welcoming everyone - not just women.
In the last issue, we discussed some of the basics of retail strategies for spas – but there’s much more to consider.
We asked some industry veterans – spas, distributors and marketers – for their insights into successful branding.
Retail best practices that businesses of any size and style can start implementing today.
Tips from a P.R. pro.