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The International Spa Association (ISPA) released its annual 2015 U.S. Spa Industry Study earlier this month, including statistics on the industry’s growth, its characteristics and drawing a profile of what the industry encompasses. The major report includes in-depth details about the performance of this US$15.5 billion industry over the past year. Though a similar study has not been done on the Canadian industry, this report from our southern neighbours is a good indicator about how the spa industry is performing here at home.
Highlights from the report include:
- Total revenue rose 5.3% over the prior year to $15.5 billion for 2014
- Total number of spa visits rose 6.7% over 2013, to 176 million in 2014
- Total number of locations was 20,660 at year-end 2014 (2.4% increase)
- Total number of employees reached 360,000 at year-end 2014 (up 2.9% over the prior year)
- Revenue per visit dropped 1.3% to $88
- Average revenues per single spa location rose 2.9% to $749,000 in 2014
With the U.S. industry on a steady increase, the report reveals most spas have plans underway to build on that momentum to increase their business, including: 74% plan to add new treatments; 60% will add new product lines; and 46% of respondents mentioned a new spa or expansion of an existing location.