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Australia’s biggest spa brand makes its debut in a Canadian luxury spa


As the owner of The Spa Magnolia, a Victoria-based destination spa, for over 17 years and a director for nine years at PureStemBeauty Inc., it is important to me that my spa leads by example in offering the very best in both certified organic and performance driven skin care treatments that result in real change our clients can see and feel.  Finding endota™, the largest spa network in Australia, has been a game changer! The packaging caught my eye, its design was consistent with the company’s brand message. As well, the gorgeous formulas and philosophy were something I thought would connect perfectly with my staff and clientele.

At The Spa Magnolia, we prioritize using products that put your health and safety at the forefront, and we love that endota™ aligns with this philosophy completely. I believe that endota™ would greatly benefit Canadian spas and bring the balance between wellness, relaxation and high-performance facials. Read on to learn about the reasons why you should consider carrying endota™.

Extensive research and experience

Who better to include in your spa’s offerings than one of the world’s most experienced spa networks with extensive knowledge in the field? endota™ has been in business for over 20 years and has over 100 spas in their network, plus three wellness colleges where they train estheticians, massage therapists and spa managers, helping them gain the skills needed to flourish in the industry. Both the company’s professional and retail product ranges reflect their experience in the spa field, providing estheticians with great products for performing treatments, as well as recommendations for take-home regimes.

Boosting brand recognition through innovation

In today’s spa market you need to partner with a brand that is innovative, forward thinking and ahead of the trends. Among a broad range of products, endota™ normalizes conversations about early detection of breast cancer with its Organics Breast Oil. With the company’s Intimate Wash, recommended as part of a daily hygiene routine, it recognize the importance of products with proper pH balances. Its next generation Blue Light Defence is designed to protect against premature aging and damage of cellular DNA, caused by harmful blue light emitted from phones and computer screens. Coming this fall look for the launch of the endota™ Retreat, an on-line portal to practice meditation, pilates, and yoga, complemented by healthy recipes – all available anywhere, anytime. Now THAT’s forward thinking! 

High quality products

All endota™ ranges are developed with leading doctors, scientists and chemists and are backed by clinical trials. The New Age line addresses a more conscious approach to smart aging by harnessing the power of peptides, botanical stem cells and high performance in-spa facials. As a spa owner, I want to give my clients the best of the best in terms of effective results in our spa treatments and take-home products that work.

The endota™ Organics line is entirely COSMOS certified organic – the internationally recognized seal that a product is guaranteed organic and natural. The line features potent botanical formulas that improve the skin’s radiance while being free of over 50 chemicals adhering to endota’s Clean Beauty skincare promise.

Brand messaging

One of the main aspects of endota™ that drew me to them was their aligned brand values. Their guiding principles of ‘Balance, Connect, Intent and Truth’ are at the core of the company’s vision. Social and environmental responsibility are also at the heart of endota™, partnerships with local Indigenous communities help design packaging and the use of post-consumer recycled plastic in all packaging helps preserve our precious earth. Their messaging goes beyond just a statement, it is the foundation on which the company is built, and continues to be reflected in their services and products. These ideologies are something we can firmly stand behind at The Spa Magnolia and want to embrace fully into our treatments and retail products.

If you are interested in adding endota™ to your spa’s offerings and bringing the finest ingredients to your location, you can learn more here.


Owner of The Spa Magnolia, Paula Veenema, has 20 years of experience in the beauty industry, including as a former Board Member and President of PureStemBeauty Inc. Paula is committed to bringing excellence and consciousness to the beauty industry through her role as a distributor of conscious beauty brands and continues to offer her support as a mentor with the Women's Enterprise Centre assisting female entrepreneurs.

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