The esthetic and beauty industry is constantly on the lookout for better ways to fight those infernal follicles. And spa clients are willing to spend the money.
Reluctant men become loyal clients when you understand their needs and expectations.
How the industry is welcoming everyone - not just women.
The best in spa care for men.
Making space for the male client.
How Original Grooming Experts, worked on making their barbershop-salon hybrid a more inviting place for male clientele.
Three tips for getting more guys into your spa location.
When labour day plans are cancelled, a visit to Scandinave Spa saves the day.
Spa gets world-class makeover to entice a new crowd.
The recent explosion of made-for-men options means men don’t have to use their wives’ products any more.