Is it more cost-effective to keep steadfast clients or to secure new ones?
They say the 30s are the new 20s. And indeed, the 30s crowd remains young at heart and on top of the latest trends (Shellac, anyone?). But a word to the wise: they may be looking for more targeted treatments for face and body.
“The 30s are when people really start taking care of their skin which everyone takes for granted in their 20s,” says Boldijarre Koronczay, founder, Éminence Organics. During our 30s, he says skin starts to produce less collagen and lose hydration. “One of the common challenges is that in many cases, people can still have oily, acne-prone skin at that age while wrinkles are appearing.”
During their 30s, people start to see subtle signs of ageing appear, according to Dr. R. Stephen Mulholland, a plastic surgeon and owner and director of SpaMedica Infinite Vitality Clinics. He describes the 3 D’s of aging as Deflation, Descent and Deterioration. For mid-late 30s, he recommends chemical peels or medical microdermabrasion combined with the products, serums and sun protection used in the 20s.
1. Eminence Organics
Yam & Pumpkin Enzyme Peel 5%
2. G.M. Collin A.G.E.
3. Le Mieux Rx
Naturally, the body changes with age. Metabolism slows down, the after-effects of child birth and busy schedules can stress the body and lead to unwanted physical changes such as dehydration, excess fat, and lack of firmness. Offer clients supplements, treatments, and products that promote hydration and elasticity to keep their frames looking fabulous. For these clients, Mullholland suggests you add some skin tighteners and very mild wrinkle reduction devices into the mix.
4. Moroccan Oil Intense
5. GliSODin Skin Nutrients
Advanced Anti-Aging Formula
6. LPG Endermologie Firming
Take your 30s clients to the limit with length. “Fake lashes and lash extensions are popular,” says beauty expert and author Erika Katz. “For hair, long is still very popular.”
7. Madame Lash Madame
Lash Travel Kit
8. Jane Iredale Dream Tint
SPF 15 Moisture Tint