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Product Review: Valmont’s new AWF5 line

As we age and grow, fine lines and wrinkles start to appear and as much as we try to cover it up, the reality is that this is a part of life. We were introduced to a new and exciting line from Valmont, the Swiss anti-aging expert, called AWF5 and were intrigued by it’s dual-line solution. The name, AWF5, stands for Anti-Wrinkle and Firmness, effective to the 5th power. The line uses an exclusive complex of 5 active ingredients targeting 5 components of the skin.

Our team had a chance to try both the V-LINE LIFTING line, which targets wrinkles while smoothing and rejuvenating the face, and the V-SHAPE FILLING line, which helps restore loss of density and volume for firmer and more toned looking skin. The first reaction we had when opening the container was that the products smell amazing. Although the smell of a product may not have anything to do with its effectiveness, it certainly aids with the luxuriousness of the experience.

We tried samples of the serum, face cream and eye treatment from both lines. I personally tried the V-SHAPE FILLING line. The products went on my face smoothly and were absorbed fairly quickly. I felt like they went to work right away. Each product smelled fresh and unique and I didn’t need to use very much of the product to cover the area it was intended for. Immediately after using the products, my face felt smooth, hydrated and fuller.

A lot of scientific research went into the formulation of these products to ensure they are results-oriented as well as being able to provide powerful antioxidants to help reverse the aging process. I’ve included a brief description of each product in both lines below.


This serum, with a gel-cream texture, melts into the skin, giving it a younger appearance. The treatment works from the inside out to help rebuild the skin, gradually smoothing wrinkles and fine lines.


An essential care to reduce the look of lines and wrinkles on the face. This unique breakthrough formula reduces the look of deep-set wrinkles and minimizes the appearance of fine lines and wrinkles . Its firm yet melting texture provides a long-lasting.


A rich and creamy texture that smooths out wrinkles and lifts the eye contour while reducing the appearance of under eye puffiness and dark circles.


Rich and creamy, this sculpting serum helps transform skin, addressing the look of sagging skin. It enhances face volumes.


The perfect cream to achieve the ideal V-shaped face contour. Enhancing face volumes, this compact yet lightweight cream leaves a younger looking and firmer skin.


As rich as a balm and as light as a gel. This highly concentrated sculpting and firming balm replenishes skin’s volume around the delicate eye area and works on undesired puffiness.

For more information on Valmont’s new line, visit

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