Topping the two-day event is the association’s annual gala featuring the Canadian Spa & Wellness Awards.
Crazy for hot springs
As the drive for natural, indigenous options has become one of the greatest travel trends globally, hot springs, also known as thermal or minerals springs, have been put in the limelight. A recent study by the Global Wellness Institute (GWI) found that hot springs represent a $50 billion global market, with nearly 27,000 revenue-earning springs (those with constructed facilities) worldwide.
The study also found that while 20,343 (or roughly two-thirds) of the hot springs on the list do not offer additional spa services, those that do offer the spa services earned a total of $32 billion, or 64% of the industry revenue.
Here in Canada, there are a number of world-class hot springs, particularly in the Rockies, that are definitely worth a visit.