Driven by a facilitated digitization of the world around us, the spa industry is currently evolving with advanced technologies in…
All great spa treatments offer those receiving them with incredible benefits, and are all rooted in the science of our anatomies
The very notion of a trip to the spa for most people conjures up thoughts of relaxation, peace, and treatments that will rejuvenate, restore, and revitalize the mind, body, and spirit. And, as people begin to place greater emphasis and focus on their health and well-being, the services associated with these feelings and pleasures will continue to be increasingly sought out. As a result, in order to capture the attention and spend of today’s health-conscious consumer, spa operators will want to enhance their communication of the benefits that their services provide, highlighting the science behind the results within their marketing.
There are, of course, a plethora of treatments that display results that have been proven scientifically. However, there are some that present significant psychological and physiological benefits that spa owners will want to convey within their marketing to allure would-be spa-goers to visit their facilities and enjoy the science of the spa.
There are few other parts of the body more important than skin. After all, it is the body’s largest organ. As such, many spa treatments and services are catered to enhancing its look and feel. However, many customers don’t fully understand the tremendous impact that skin treatments can have on the circulatory and lymphatic systems. Massages, whether full body or administered to a certain part of the body, benefit just about every vital component within us, from our heart and blood vessels to our bones and lymph nodes.
The healing power of water
Hydrotherapy is an ancient technique that leverages contrasting temperatures and the soothing feeling of flowing water to transform the psychological state of its recipients. It’s a treatment that stimulates blood flow, thus dramatically improving circulation while enhancing mental and physical energy levels.
Give it a scrub
Scrubs, mainly of the salt, sugar, and herbal variety—are a relaxing and rejuvenating way to refresh the skin and senses. The coarse texture of most scrubs also increases circulation, while promoting nerve activity, which results in the removal of unwanted dead skin. In addition, recent studies have indicated that a good salt, sugar or herbal scrub could strengthen the immune system and facilitate the growth of new healthy cells.
Light the way
The popularity and use of infrared and far-infrared saunas has increased in recent years, and with good reason. The effects of the infrared light offers another way to increase one’s circulation, as well as their cellular metabolism. Penetrating the connective tissue with superficial heat, muscles are treated and soothed in the most relaxing of ways. In addition, infrared saunas also promote increased perspiration; the burning of calories; the excretion of lipophilic toxins; and stimulation of the immune system.
It’s a wrap
The wonders of mud, clay, and seaweed have been known for centuries, and have the power through their incredible antibacterial properties to help prevent infection; enhance circulation; repair damaged tissue; and decrease inflammation. Mudpacks have also been shown to reduce feeling of pain in individuals suffering from osteoarthritis and other conditions. Clay is high in minerals and is an incredible agent in helping to absorb excess oils, toxins, and dirt through the process of osmosis, and can be useful in helping to reduce muscle spasms and joint aches and pains. And, seaweed, also packed with minerals, contains traces of just about every vital element the human body needs.
Feeling the heat
Through the use of a combination of dry and wet hot towels and linens, the body’s core temperature is leveraged to instigate a mild fever. This results in an immediate increase in circulation, promoting a rise of white blood cells in the bloodstream, stimulating the production of antibodies, and improving blood flow and immune function.
Promoting the science of the spa
The scientifically backed benefits of massages and other spa treatments might be clear to spa owners and their therapists. But ensuring that customers, both existing as well as prospective, understand the mental and physical therapeutic qualities can help to boost business and educate the uninformed. And, it may also prompt some spas to expand their services, broadening their offerings in order to continue to meet and exceed the needs of today’s health-conscious consumer.