Setting a tone for the entire establishment, is the spa’s director, Elena Zinchenko. Spa Inc. recently spoke with Zinchenko about the most important factors in running a successful spa operation today and more!
Sherina Jamal is the Founder of Ancient Secrets Inc. and developer of the Beauty Through Balance spa line. After creating two do-it-yourself recipe handbooks for skincare, Jamal introduced her first ready-made skincare line in 1997. In 1998, she was the proud recipient of the Young Entrepreneur of the Year award from the local Chamber of Commerce. Jamal was one of the first to incorporate fresh Canadian indigenous ingredients into advanced spa formulas and has since focused on sourcing other unique indigenous ingredients from all over the world.
What’s your favourite way to relax?
I love to cook. After a long day at work, whipping up a healthy meal is a great way for me to unwind.
How do you keep the line fresh?
We always keep on track of current and future industry/consumer trends. We are also always researching raw ingredients from around the world that have been used for centuries for their remarkable healing and rejuvenating properties.
Our most popular treatment…
… is our Signature Series Body Balancing Treatment. This incorporates a full body exfoliation using our Green Tea Seaweed Salt Glow (boosted with our Pacific Seaweed Concentrate), followed by a warmed full body wrap using the Seaweed Body Firming Mask. The treatment is completed with the Seaweed Body Butter and Glacial Revitalizing Mist. A great add to this full body treatment is a massage using our Green Tea Indian Spice Massage Serum or a Hydrating/Purifying express facial offered while the client is wrapped. The fresh seaweed, Canadian glacial clay, anti-oxidants, and pure essential oils create a therapeutic grade healing experience for every client.
What’s on my nightstand right now…
Clean Eating is one book. The other is Islands of Profit in a Sea of Red Ink by Jonathan Byrnes.
I got into this business because…
… of my passion for creating advanced therapeutic natural products that went beyond just basic topical skincare, coupled with providing education to both the general public and industry professionals on aspects relating to spa business, and natural ingredients for skincare and wellness.